Ef.

UI/UX Designer, Web Strategist & Product Manager

Years of experience in UI/UX strategy, web development, ad design, event production & digital engagement.
Always working on a project, creating something, learning a new technique or leading a group event.
From small business concepts to large web projects with more than 1 million monthly visits, I have a never ending passion to deliver useful products.

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Experienced UI UX Designer

Leading a free historical bike tour of Atlanta.

UI/UX Designer

Trained at Human Factors International on software & website usability design.

Product Manager

Agile or Waterfall methods to manage from idea to MVP launch & product validation.

Web & Graphic Design

Award-winning corporate graphic design for print, package & digital media.

Social Media & SEO

Develop content calendars, KPI, brand definition & Google Analytics.

Digital & SEO

HT BBQ

Business Marketing

Project: Hog Tide BBQ
Need: Revamp old, stale web design to realign the brand & invite a higher revenue customer base.
Solution: Change the company's identity, improve customers' satisfaction, brand identity & expand reach with a new marketing strategy.
Strategy: Research business needs, UI/UX customer survey, identify product strength & weaknesses as to deliver an improved experience.

Elect Smart

Big Data Platform

Project: ElectSmart
Need: Relaunch product concept by converting current platform to an ecommerce centric application.
Solution: Review & clean thousands of lines of PHP code to catalog platform features. Relaunch working platform with integrated database.
Strategy: PHP mapping, UX persona & scenario studies, wireframe development, A/B testing, SEO keyword study & market alignment.

Captains Crete

New Business Strategy

Project: Captains Crete
Need: New business with no marketing plan, logo design, market research or brand exposure.
Solution: Develop custom marketing plan, design new logo, create a target area market study & activate an impact online presence.
Strategy: Define business market fit & identify customer's base to target with print design, web development & marketing strategy.

Majestic

Marketing Refresh

Project: Majestic Business LLC
Need: New digital design strategy to expand brand awareness & increase target market penetration.
Solution: Define brand, expose key difference between competitors, research business needs & develop marketing strategy.
Strategy: Identify business strength with customer's surveys, develop DB capture forms & input form iFrame integration.

ZC

Social Media Management

Project: Zombie Camels Club
Need: Strengthen brand definition, increase club's awareness & establish social media presence.
Solution: Actively manage social media channels using a unified platform, photography style & uniform message.
Strategy: Develop Instagram / Facebook channels, parallel marketing website platform & establish a content calendar.

Counties

Membership Portal

Project: Georgia Commissioners
Need: Integrated online platform for all members to communicate, review profile & manage education credits.
Solution: Develop a uniform dashboard design to combine all independent data connected to each member profile.
Strategy: Create UX personas & scenarios, MySQL integration under PHP based user authentication.

UX & MVP

App

Mobile App Strategy

Project: County iPhone/Droid App
Need: Identify member's mobile data needs & define useful daily features.
Solution: Identify product metrics, user needs, prioritize MVP features & product integration best practices.
Strategy: Work on Agile team to identify user needs, brainstorm new solutions & adapt legacy dashboard design to new platform.

Insurance

Secure Authentication

Project: County Insurance Co.
Need: Independent & disconnected databases forcing multiple login panels for user access.
Solution: Develop high security insurance data integration & new secured authentication protocols.
Strategy: Manage team to define user flow, expose platform limits, identify security weaknesses & eliminate usability disconnects.

GA

Public Data Platform

Project: GA Dept. of Education
Need: Online reporting platform for more than 2,200 public schools in the state of Georgia.
Solution: Integrate multiple independent data banks to create live reports defined by user variables.
Strategy: Manage Agile team to anticipate human behavior & user queries in order to deliver live data manipulation, & research sorting.

Jobs

MVP Delivery

Project: Yobeo Job Portal
Need: Deploy first generation WordPress based job board platform.
Solution: Integrate template capabilities to develop a unique user experience, integration & future platform expansion.
Strategy: Manage market study team, identify audience requirements, competitor's analysis & adapt platform to establish ecommerce revenue.

AYP

Federal Data Reports

Project: No Child Left Behind
Need: New Federal data reporting platform required by Federal law with specific privacy requirements.
Solution: Custom develop live reporting platform on 300,000 data sets & multiple research indicators.
Strategy: Manage Agile team of developers, DB admins, graphic designers & A/B testers to deliver a unified reporting platform.

Coop

Live Data Reporting

Project: Coop Tool Box
Need: Custom input & output of live customer data on an administrator's dashboard.
Solution: Develop unique business data flow platform with easy-to-understand live reports & actionable user feedback.
Strategy: Create UX persona & scenario studies, sketch dashboard layout, A/B test various models & create custom needs survey.

Ad & Print

DOE

Annual Directory Cover

Created a professional corporate design for the agency's signature publication. Designed five consecutive annual directory covers.

Sandra Gray

Fashion Photography

Owner of studio specializing in fashion & product photography. Development of model compcards, postcards & high fashion shoots.

ZC

Banner & Event Design

Trade show, event advertising, business cards & outdoor banner design for membership based mountain biking club in the Southeast.

Peek

Event Print Promotion

Gallery event promotion postcard & personal branding. Development of marketing concept, content & define show's fashion style.

AYP

Tri-fold Brochure Design

Parallel marketing print design for tri-fold, dual sided, information brochure used as primary marketing material for public school market.

Logos

Corporate Logo Design

Branding strategy & style guidelines for corporate marketing efforts. Small business, product launch & large corporate redesigns.

Apparel

Apparel

Event Promotion

Group event organizer & promotional item designer for largest outdoor event of 2018 with REI Coop.

Kit

Fabric Design

Promotional & race team uniform design. Worked with Taiwan-based manufacturer on fabric selection.

Tshirt

Logo Tee Design

T-shirt & logo design for apparel products sold at Performance Bicycle stores in the Southeast market.

Contact

Find me

Atlanta, GA

San Juan, PR


Instagram: @MoreBikeLanes

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